New Swanage on the map

Location in DorsetNew Swanage sits where the marker shows within the county.

10,961
Population
5,275
Households
6 / 10
Deprivation decile
Around average
8
Schools nearby
£46,345
Avg. household income
605
Businesses
148
People per km²
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About New Swanage

New Swanage is a coastal town located in Dorset, England, within the postcode area BH19. It is situated on the eastern side of the Isle of Purbeck and offers easy access to the beautiful Jurassic Coast, a UNESCO World Heritage Site. The town features a mix of sandy beaches and rocky shores, making it a popular destination for those who enjoy seaside activities. Visitors can partake in swimming, sunbathing, and various water sports.

The local amenities include shops, cafés, and restaurants, catering to a range of tastes. New Swanage is also well-connected by public transport, with bus services linking it to nearby towns and attractions. The surrounding area offers opportunities for walking and exploring nature, with scenic routes available along the coastline and through the Purbeck Hills. Overall, New Swanage provides a pleasant environment for those looking to enjoy the seaside.

School Ratings in New Swanage

New Swanage is served by 8 schools. A further 3 schools hold a Good rating.

House Prices in New Swanage

Property prices average £436K across the area, and flats are the most common property type, typically selling for £270K.

Crime and Anti-Social Behaviour in New Swanage

Local crime rates sit broadly in line with national averages. Anti-social behaviour accounts for the highest share in New Swanage, with 11 incidents logged in May 2026.

Deprivation and Employment in New Swanage

Based on the 2025 Index of Multiple Deprivation, New Swanage falls within the mid-range nationally for overall deprivation. Working-age employment is around the national average for the area. Income levels locally sit close to the national average.

Healthcare in New Swanage

There is 1 GP surgery within three miles of New Swanage, the nearest being Swanage Medical Practice (1 miles away).

Property Prices 2,161 sales

Average Price £436K
£1K , £14.47M
Detached £628K 682
Semi £399K 282
Terraced £359K 311
Flat £270K 715

Household Income in New Swanage ONS 2023

The average total household income in New Swanage is approximately £46,345 a year before tax, 16% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £35,488. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

New Swanage £46,345
England & Wales avg. £55,302

Net (after tax) household income averages £35,488.

Businesses in New Swanage ONS 2025

There are approximately 605 active businesses based in New Swanage, around 55 for every 1,000 residents. The local economy is dominated by small firms: about 87% are micro-businesses employing fewer than 10 people, while 7 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

605 Total businesses
55 Per 1,000 residents
Micro, 0-9 87%
Small, 10-49 13%
Medium, 50-249 1%
Large, 250+ 0%

Deprivation and Employment in New Swanage IMD 2025

The 2025 Index of Multiple Deprivation places New Swanage in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
6/10
Income
6/10
Employment
5/10
Education
5/10
Health
6/10
Housing
4/10
Living Environment
5/10
Children 0-15 12%
Working age 52%
Older 65+ 36%
1,347 Children (0-15) 12%
5,673 Working Age 52%
3,947 Older (65+) 36%
Average Child Poverty (IDACI) 32.3% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 12.2% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in New Swanage 45 crimes · May 2026

Average Crime Area

New Swanage experiences crime rates that are roughly comparable to the national picture. Violence & sexual offences is the most reported category, consistent with broader patterns across similar communities. Day-to-day life here reflects the usual mix of challenges found in any established small town.

Violence & Sexual Offences 17
Anti-Social Behaviour 11
Criminal Damage & Arson 5
Burglary 3
Shoplifting 3
Public Order 2
Drugs 1
Weapons 1
Theft from Person 1
Vehicle Crime 1
Local Policing
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Poole Train Station 6.6 miles
Parkstone (Dorset) Train Station 6.9 miles
Branksome Train Station 7.4 miles
Hamworthy Train Station 7.4 miles
Wareham (Dorset) Train Station 8 miles
Holton Heath Train Station 8.1 miles

Location

Local Government

District Dorset
Ward Swanage
Constituency South Dorset
Parish Swanage
Region South West

Home Ownership in New Swanage

Of the 5,203 households in and around New Swanage, 71% are owned, 12% are socially rented and 17% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 71% Social rented 12% Private rented 17%

Tenure from the 2021 Census (ONS), for the postcode districts covering New Swanage.

Frequently Asked Questions about New Swanage

What is the population of New Swanage?
New Swanage has a population of approximately 10,961 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in New Swanage?
The average property in and around New Swanage sold for about £435,798, based on HM Land Registry Price Paid records. That is around 25% above the England and Wales average of £349,091.
Is New Swanage a deprived area?
New Swanage sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 6 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover New Swanage?
New Swanage is covered by the BH19 postcode district.
How many schools are there in New Swanage?
There are 8 schools within easy reach of New Swanage, spanning primary, secondary and other phases.
Where is the nearest train station to New Swanage?
The nearest railway station to New Swanage is Poole Train Station, about 6.6 miles away.