New Town on the map

New Town built-up area

Built-up area0.2 km² (0.1 sq mi)

Location in GloucestershireNew Town sits where the marker shows within the county.

26,049
Population
9,906
Households
7 / 10
Deprivation decile
Around average
12
Schools nearby
£60,236
Avg. household income
1,857
Businesses
52
People per km²
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About New Town

New Town is a small settlement located in Gloucestershire, England, within the postcode area GL54. It is situated near the larger town of Bourton-on-the-Water, which is known for its scenic beauty and local attractions. The area features a mix of residential properties and green spaces, making it a pleasant environment for both residents and visitors.

The settlement is well-connected by road, allowing easy access to nearby towns and villages. Local amenities can be found within a short drive, including shops, cafes, and recreational facilities. New Town serves as a quiet base for those exploring the surrounding Cotswolds, offering a chance to experience the countryside while remaining close to more populated areas.

School Ratings in New Town

New Town is served by 14 schools. A further 9 schools hold a Good rating.

House Prices in New Town

Property prices average £612K across the area, and detached homes are the most common property type, typically selling for £742K.

Deprivation and Employment in New Town

Based on the 2025 Index of Multiple Deprivation, New Town falls within the mid-range nationally for overall deprivation. The area benefits from strong employment, with few residents involuntarily out of work. Income levels across the area tend to be higher than the national average.

Healthcare in New Town

There is 1 GP surgery within three miles of New Town, the nearest being Winchcombe Medical Centre (2.4 miles away).

Property Prices 4,014 sales

Average Price £612K
£500 , £19.08M
Detached £742K 1,554
Semi £405K 810
Terraced £352K 801
Flat £323K 403

Household Income in New Town ONS 2023

The average total household income in New Town is approximately £60,236 a year before tax, 9% above the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £45,765. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

New Town £60,236
England & Wales avg. £55,302

Net (after tax) household income averages £45,765.

Businesses in New Town ONS 2025

There are approximately 1,857 active businesses based in New Town, around 71 for every 1,000 residents. The local economy is dominated by small firms: about 91% are micro-businesses employing fewer than 10 people, while 21 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,857 Total businesses
71 Per 1,000 residents
Micro, 0-9 91%
Small, 10-49 8%
Medium, 50-249 1%
Large, 250+ 0%

Deprivation and Employment in New Town IMD 2025

The 2025 Index of Multiple Deprivation places New Town in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
7/10
Income
8/10
Employment
9/10
Education
8/10
Health
9/10
Housing
4/10
Living Environment
4/10
Children 0-15 16%
Working age 56%
Older 65+ 28%
4,185 Children (0-15) 16%
14,576 Working Age 56%
7,289 Older (65+) 28%
Above Average Child Poverty (IDACI) 18.8% of children in income-deprived families
Above Average Older Person Poverty (IDAOPI) 9.7% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Nearest Train Stations 3 stations

Evesham Train Station 7.4 miles
Ashchurch For Tewkesbury Train Station 7.4 miles
Honeybourne Train Station 8.8 miles

Location

Local Government

District Cotswold
County Gloucestershire
Ward Stow
Constituency The Cotswolds
Parish Stow-on-the-Wold
Region South West

Home Ownership in New Town

Of the 11,631 households in and around New Town, 71% are owned, 13% are socially rented and 16% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 71% Social rented 13% Private rented 16%

Tenure from the 2021 Census (ONS), for the postcode districts covering New Town.

Frequently Asked Questions about New Town

What is the population of New Town?
New Town has a population of approximately 26,049 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in New Town?
The average property in and around New Town sold for about £611,852, based on HM Land Registry Price Paid records. That is around 75% above the England and Wales average of £349,091.
Is New Town a deprived area?
New Town sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 7 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover New Town?
New Town is covered by the GL54 postcode district.
How many schools are there in New Town?
There are 12 schools within easy reach of New Town, spanning primary, secondary and other phases.
Where is the nearest train station to New Town?
The nearest railway station to New Town is Evesham Train Station, about 7.4 miles away.