Upper Swell on the map

Location in GloucestershireUpper Swell sits where the marker shows within the county.

26,049
Population
9,906
Households
7 / 10
Deprivation decile
Around average
8
Schools nearby
£60,236
Avg. household income
1,857
Businesses
52
People per km²
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About Upper Swell

Upper Swell is a small village located in Gloucestershire, England, within the postcode area GL54. It is situated near the town of Stow-on-the-Wold and is surrounded by the scenic Cotswold countryside. The village features traditional stone cottages and offers a glimpse into rural English life. The local church, St. Mary’s, is a notable landmark, reflecting the architectural style of the region.

The area around Upper Swell is characterised by rolling hills and farmland, making it a pleasant spot for walking and enjoying nature. Visitors can explore nearby attractions, including the market town of Stow-on-the-Wold, which is known for its antique shops and local eateries. Upper Swell serves as a peaceful base for those looking to experience the charm of the Cotswolds while being close to larger towns and amenities.

School Ratings in Upper Swell

There are 8 schools in and around Upper Swell. A further 9 schools hold a Good rating.

House Prices in Upper Swell

The average property price is £612K, with detached homes making up the majority of the housing stock at around £742K.

Deprivation and Employment in Upper Swell

Upper Swell sits around the middle of the national deprivation scale, according to the 2025 Index of Multiple Deprivation. Employment levels are strong, with low rates of working-age exclusion from the labour market. Household incomes are generally above the national average.

Healthcare in Upper Swell

There is 1 GP surgery within three miles of Upper Swell, the nearest being Stow Surgery (1.5 miles away).

Property Prices 4,014 sales

Average Price £612K
£500 , £19.08M
Detached £742K 1,554
Semi £405K 810
Terraced £352K 801
Flat £323K 403

Household Income in Upper Swell ONS 2023

The average total household income in Upper Swell is approximately £60,236 a year before tax, 9% above the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £45,765. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Upper Swell £60,236
England & Wales avg. £55,302

Net (after tax) household income averages £45,765.

Businesses in Upper Swell ONS 2025

There are approximately 1,857 active businesses based in Upper Swell, around 71 for every 1,000 residents. The local economy is dominated by small firms: about 91% are micro-businesses employing fewer than 10 people, while 21 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,857 Total businesses
71 Per 1,000 residents
Micro, 0-9 91%
Small, 10-49 8%
Medium, 50-249 1%
Large, 250+ 0%

Deprivation and Employment in Upper Swell IMD 2025

Upper Swell sits around the national average for deprivation according to the 2025 Index of Multiple Deprivation. Employment and income levels are broadly typical, reflecting a mixed local economy. The area offers a balance of residential and commercial activity common to most parts of England.

Overall Deprivation
7/10
Income
8/10
Employment
9/10
Education
8/10
Health
9/10
Housing
4/10
Living Environment
4/10
Children 0-15 16%
Working age 56%
Older 65+ 28%
4,185 Children (0-15) 16%
14,576 Working Age 56%
7,289 Older (65+) 28%
Above Average Child Poverty (IDACI) 18.8% of children in income-deprived families
Above Average Older Person Poverty (IDAOPI) 9.7% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Nearest Train Stations 2 stations

Moreton-In-Marsh Train Station 4.3 miles
Kingham Train Station 5.6 miles

Location

Local Government

District Cotswold
County Gloucestershire
Ward Stow
Constituency The Cotswolds
Parish Stow-on-the-Wold
Region South West

Home Ownership in Upper Swell

Of the 11,631 households in and around Upper Swell, 71% are owned, 13% are socially rented and 16% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 71% Social rented 13% Private rented 16%

Tenure from the 2021 Census (ONS), for the postcode districts covering Upper Swell.

Frequently Asked Questions about Upper Swell

What is the population of Upper Swell?
Upper Swell has a population of approximately 26,049 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Upper Swell?
The average property in and around Upper Swell sold for about £611,852, based on HM Land Registry Price Paid records. That is around 75% above the England and Wales average of £349,091.
Is Upper Swell a deprived area?
Upper Swell sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 7 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Upper Swell?
Upper Swell is covered by the GL54 postcode district.
How many schools are there in Upper Swell?
There are 8 schools within easy reach of Upper Swell, spanning primary, secondary and other phases.
Where is the nearest train station to Upper Swell?
The nearest railway station to Upper Swell is Moreton-In-Marsh Train Station, about 4.3 miles away.