Custards on the map
Location in HampshireCustards sits where the marker shows within the county.
About Custards
Custards is a small area located in Hampshire, England, within the postcode area SO43. The region is primarily residential, featuring a mix of houses and green spaces. It is conveniently situated near larger towns, providing easy access to local amenities and services. The surrounding countryside offers opportunities for outdoor activities, including walking and cycling.
The area benefits from its proximity to the New Forest National Park, a popular destination for nature enthusiasts. Residents and visitors can explore the park's diverse landscapes, which include woodlands, heathlands, and wetlands. Custards is well-connected by road, making it a suitable base for those wishing to explore the wider Hampshire region and beyond.
School Ratings in Custards
Custards is served by 23 schools. A further 2 schools hold a Good rating.
House Prices in Custards
Property prices average £697K across the area, and detached homes are the most common property type, typically selling for £853K.
Crime and Anti-Social Behaviour in Custards
Local crime rates sit lower than national averages. Criminal damage & arson accounts for the highest share in Custards, with 5 incidents logged in April 2026.
Deprivation and Employment in Custards
Based on the 2025 Index of Multiple Deprivation, Custards falls within the mid-range nationally for overall deprivation. The area benefits from strong employment, with few residents involuntarily out of work. Income levels across the area tend to be higher than the national average.
Healthcare in Custards
There are 2 GP surgeries within three miles of Custards, the nearest being Lyndhurst Surgery (0.3 miles away).
Local Data for Custards
Dig deeper into the area around Custards with our free postcode tools.
Property Prices 659 sales
Schools & Education 12 nearby View all schools
Ofsted ratings for schools in the SO43 postcode area.
Household Income in Custards ONS 2023
The average total household income in Custards is approximately £59,047 a year before tax, 7% above the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £47,981. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.
Net (after tax) household income averages £47,981.
Businesses in Custards ONS 2025
There are approximately 296 active businesses based in Custards, around 68 for every 1,000 residents. The local economy is dominated by small firms: about 86% are micro-businesses employing fewer than 10 people, while 9 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.
Deprivation and Employment in Custards IMD 2025
The 2025 Index of Multiple Deprivation places Custards in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.
Crime in Custards 9 crimes · April 2026
Reported crime in Custards falls below the national average, suggesting a comparatively safe environment. Criminal damage & arson tops the list of recorded incidents, but figures are low overall. Residents and visitors alike tend to find this a quiet and reassuring village.
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.
Nearest Train Stations 6 stations
Location
Nearby Towns & Villages 12 found
Local Government
Home Ownership in Custards
Of the 1,923 households in and around Custards, 75% are owned, 9% are socially rented and 16% are privately rented. Home ownership here is higher than the England and Wales average of 63%.
Tenure from the 2021 Census (ONS), for the postcode districts covering Custards.



