Custards on the map

Location in HampshireCustards sits where the marker shows within the county.

4,335
Population
1,949
Households
7 / 10
Deprivation decile
Around average
12
Schools nearby
£59,047
Avg. household income
296
Businesses
66
People per km²
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About Custards

Custards is a small area located in Hampshire, England, within the postcode area SO43. The region is primarily residential, featuring a mix of houses and green spaces. It is conveniently situated near larger towns, providing easy access to local amenities and services. The surrounding countryside offers opportunities for outdoor activities, including walking and cycling.

The area benefits from its proximity to the New Forest National Park, a popular destination for nature enthusiasts. Residents and visitors can explore the park's diverse landscapes, which include woodlands, heathlands, and wetlands. Custards is well-connected by road, making it a suitable base for those wishing to explore the wider Hampshire region and beyond.

School Ratings in Custards

Custards is served by 23 schools. A further 2 schools hold a Good rating.

House Prices in Custards

Property prices average £697K across the area, and detached homes are the most common property type, typically selling for £853K.

Crime and Anti-Social Behaviour in Custards

Local crime rates sit lower than national averages. Criminal damage & arson accounts for the highest share in Custards, with 5 incidents logged in April 2026.

Deprivation and Employment in Custards

Based on the 2025 Index of Multiple Deprivation, Custards falls within the mid-range nationally for overall deprivation. The area benefits from strong employment, with few residents involuntarily out of work. Income levels across the area tend to be higher than the national average.

Healthcare in Custards

There are 2 GP surgeries within three miles of Custards, the nearest being Lyndhurst Surgery (0.3 miles away).

Property Prices 659 sales

Average Price £697K
£2K , £14.99M
Detached £853K 273
Semi £466K 120
Terraced £395K 33
Flat £273K 139

Household Income in Custards ONS 2023

The average total household income in Custards is approximately £59,047 a year before tax, 7% above the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £47,981. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Custards £59,047
England & Wales avg. £55,302

Net (after tax) household income averages £47,981.

Businesses in Custards ONS 2025

There are approximately 296 active businesses based in Custards, around 68 for every 1,000 residents. The local economy is dominated by small firms: about 86% are micro-businesses employing fewer than 10 people, while 9 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

296 Total businesses
68 Per 1,000 residents
Micro, 0-9 86%
Small, 10-49 11%
Medium, 50-249 1%
Large, 250+ 2%

Deprivation and Employment in Custards IMD 2025

The 2025 Index of Multiple Deprivation places Custards in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
7/10
Income
8/10
Employment
8/10
Education
7/10
Health
8/10
Housing
3/10
Living Environment
4/10
Children 0-15 12%
Working age 55%
Older 65+ 33%
519 Children (0-15) 12%
2,393 Working Age 55%
1,424 Older (65+) 33%
Above Average Child Poverty (IDACI) 17% of children in income-deprived families
Above Average Older Person Poverty (IDAOPI) 5% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Custards 9 crimes · April 2026

Low Crime Area

Reported crime in Custards falls below the national average, suggesting a comparatively safe environment. Criminal damage & arson tops the list of recorded incidents, but figures are low overall. Residents and visitors alike tend to find this a quiet and reassuring village.

Criminal Damage & Arson 5
Public Order 2
Drugs 1
Violence & Sexual Offences 1
Local Policing
Hampshire New Forest Heart Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Ashurst New Forest Train Station 2.4 miles
Beaulieu Road Train Station 3.7 miles
Totton Train Station 5.3 miles
Redbridge Train Station 5.9 miles
Sway Train Station 6.4 miles
Millbrook (Hants) Train Station 6.6 miles

Location

Local Government

District New Forest
County Hampshire
Ward Lyndhurst
Constituency New Forest East
Parish Lyndhurst
Region South East

Home Ownership in Custards

Of the 1,923 households in and around Custards, 75% are owned, 9% are socially rented and 16% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 75% Social rented 9% Private rented 16%

Tenure from the 2021 Census (ONS), for the postcode districts covering Custards.

Frequently Asked Questions about Custards

What is the population of Custards?
Custards has a population of approximately 4,335 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Custards?
The average property in and around Custards sold for about £696,745, based on HM Land Registry Price Paid records. That is around 100% above the England and Wales average of £349,091.
Is Custards a deprived area?
Custards sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 7 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Custards?
Custards is covered by the SO43 postcode district.
How many schools are there in Custards?
There are 12 schools within easy reach of Custards, spanning primary, secondary and other phases.
Where is the nearest train station to Custards?
The nearest railway station to Custards is Ashurst New Forest Train Station, about 2.4 miles away.