Brading on the map
Built-up area0.7 km² (0.3 sq mi)
Location in Isle of WightBrading sits where the marker shows within the county.
About Brading
Brading is a town on the Isle of Wight, located in the county of Hampshire, England. It lies within the PO36 postcode area and is situated on the eastern side of the island. The town has a long history, with evidence of Roman occupation, including a well-preserved Roman villa that is now a visitor attraction. Brading is known for its market square and regular local markets, which contribute to a lively community atmosphere. The town is served by Brading railway station, providing connections to other parts of the island and the mainland. Its coastal location offers access to nearby beaches and walking paths along the shoreline. Brading is a practical and accessible town, offering a mix of historical interest and modern amenities.
School Ratings in Brading
There are 21 schools in and around Brading. The Bays Children's Centre is rated Outstanding by Ofsted. A further 5 schools hold a Good rating.
House Prices in Brading
The average property price is £257K, with detached homes making up the majority of the housing stock at around £336K.
Crime and Anti-Social Behaviour in Brading
Recorded crime levels are higher than the national average. Anti-social behaviour is prevalent across Brading, with 35 recorded incidents in May 2026.
Deprivation and Employment in Brading
Brading sits around the middle of the national deprivation scale, according to the 2025 Index of Multiple Deprivation. Employment levels are broadly typical for the area, sitting close to the national average. Household incomes are broadly in line with the national average.
Healthcare in Brading
There are 2 GP surgeries within three miles of Brading, the nearest being The Bay Medical Practice (1.9 miles away).
Local Data for Brading
Dig deeper into the area around Brading with our free postcode tools.
Property Prices 2,698 sales
Schools & Education 12 nearby View all schools
Ofsted ratings for schools in the PO36 postcode area.
Household Income in Brading ONS 2023
The average total household income in Brading is approximately £41,469 a year before tax, 25% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £33,197. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.
Net (after tax) household income averages £33,197.
Businesses in Brading ONS 2025
There are approximately 524 active businesses based in Brading, around 31 for every 1,000 residents. The local economy is dominated by small firms: about 90% are micro-businesses employing fewer than 10 people, while 5 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.
Deprivation and Employment in Brading IMD 2025
Brading sits around the national average for deprivation according to the 2025 Index of Multiple Deprivation. Employment and income levels are broadly typical, reflecting a mixed local economy. The area offers a balance of residential and commercial activity common to most parts of England.
Crime in Brading 155 crimes · May 2026
Brading sees higher than average levels of reported crime relative to its population. Violence & sexual offences represents the most frequently recorded category. This pattern is not uncommon in densely populated urban areas and does not necessarily reflect the experience of most residents.
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.
Nearest Train Stations 6 stations
Location
Nearby Towns & Villages 12 found
Local Government
Home Ownership in Brading
Of the 7,836 households in and around Brading, 70% are owned, 11% are socially rented and 19% are privately rented. Home ownership here is higher than the England and Wales average of 63%.
Tenure from the 2021 Census (ONS), for the postcode districts covering Brading.