Will Row on the map

Location in LincolnshireWill Row sits where the marker shows within the county.

12,669
Population
6,361
Households
2 / 10
Deprivation decile
More deprived
6
Schools nearby
£30,327
Avg. household income
298
Businesses
173
People per km²
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About Will Row

Will Row is a small residential area located in Lincolnshire, England, within the postcode area of LN12. This locality is primarily composed of residential properties, providing a quiet environment for its residents. The surrounding region features typical English countryside, with open fields and agricultural land nearby.

Access to Will Row is straightforward, with local roads connecting it to larger towns and amenities in the vicinity. The area is well-suited for those seeking a peaceful lifestyle while still being within reach of urban conveniences. Nearby, you can find essential services and shops, ensuring that daily needs are easily met.

School Ratings in Will Row

Families in Will Row have access to 6 local schools. Springwell Alternative Academy Mablethorpe is rated Outstanding by Ofsted. A further 4 schools hold a Good rating.

House Prices in Will Row

Homes sell for an average of £183K locally. Most of the housing is made up of detached homes, averaging £221K.

Crime and Anti-Social Behaviour in Will Row

Crime in the area is lower than the national average.

Deprivation and Employment in Will Row

The 2025 Index of Multiple Deprivation places Will Row within the more deprived parts of England. A higher proportion of working-age residents face employment challenges compared to the national picture. Average incomes in the area are typical for England.

Property Prices 2,652 sales

Average Price £183K
£1K , £8.78M
Detached £221K 1,298
Semi £155K 755
Terraced £131K 184
Flat £95K 115

Household Income in Will Row ONS 2023

The average total household income in Will Row is approximately £30,327 a year before tax, 45% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £25,318. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Will Row £30,327
England & Wales avg. £55,302

Net (after tax) household income averages £25,318.

Businesses in Will Row ONS 2025

There are approximately 298 active businesses based in Will Row, around 24 for every 1,000 residents. The local economy is dominated by small firms: about 88% are micro-businesses employing fewer than 10 people, while 4 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

298 Total businesses
24 Per 1,000 residents
Micro, 0-9 88%
Small, 10-49 11%
Medium, 50-249 1%
Large, 250+ 0%

Deprivation and Employment in Will Row IMD 2025

According to the 2025 Index of Multiple Deprivation, Will Row experiences higher levels of deprivation than much of England. Employment and income indicators fall below the national average, though the area benefits from targeted regeneration and community support programmes.

Overall Deprivation
2/10
Income
4/10
Employment
2/10
Education
2/10
Health
2/10
Housing
2/10
Living Environment
6/10
Children 0-15 11%
Working age 47%
Older 65+ 42%
1,357 Children (0-15) 11%
5,917 Working Age 47%
5,398 Older (65+) 43%
Below Average Child Poverty (IDACI) 54.7% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 19.6% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Will Row 1 crimes · May 2026

Low Crime Area

Crime levels in Will Row are lower than the England and Wales average. While violence & sexual offences is the most frequently recorded category, the overall picture is one of a settled and secure small town where serious incidents remain uncommon.

Violence & Sexual Offences 1
Local Policing
Lincolnshire Mablethorpe
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Location

Local Government

District East Lindsey
County Lincolnshire
Ward Mablethorpe
Constituency Louth and Horncastle
Parish Mablethorpe and Sutton
Region East Midlands

Home Ownership in Will Row

Of the 6,227 households in and around Will Row, 70% are owned, 12% are socially rented and 18% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 70% Social rented 12% Private rented 18%

Tenure from the 2021 Census (ONS), for the postcode districts covering Will Row.

Frequently Asked Questions about Will Row

What is the population of Will Row?
Will Row has a population of approximately 12,669 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Will Row?
The average property in and around Will Row sold for about £183,314, based on HM Land Registry Price Paid records. That is around 47% below the England and Wales average of £349,091.
Is Will Row a deprived area?
Will Row sits among the more deprived areas in England, with an Index of Multiple Deprivation decile of 2 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Will Row?
Will Row is covered by the LN12 postcode district.
How many schools are there in Will Row?
There are 6 schools within easy reach of Will Row, spanning primary, secondary and other phases.