Willoughby on the map

Location in LincolnshireWilloughby sits where the marker shows within the county.

8,841
Population
3,376
Households
3 / 10
Deprivation decile
More deprived
10
Schools nearby
£37,364
Avg. household income
362
Businesses
48
People per km²
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About Willoughby

Willoughby is a village located in Lincolnshire, England, within the postcode area LN13. It is situated approximately six miles from the coastal town of Skegness and offers a rural setting with a mix of agricultural land and residential areas. The village features a variety of traditional brick and stone buildings, reflecting the architectural styles typical of the region.

The local amenities include a small shop and a pub, providing essential services to residents and visitors alike. Willoughby is well-connected by road, making it accessible for those exploring the surrounding countryside. The nearby coastal areas offer additional opportunities for leisure and recreation, appealing to those who enjoy outdoor activities. Overall, Willoughby presents a simple, community-oriented lifestyle in a picturesque Lincolnshire setting.

School Ratings in Willoughby

Willoughby is served by 10 schools. A further 4 schools hold a Good rating.

House Prices in Willoughby

Property prices average £227K across the area, and detached homes are the most common property type, typically selling for £270K.

Crime and Anti-Social Behaviour in Willoughby

Local crime rates sit broadly in line with national averages. Anti-social behaviour accounts for the highest share in Willoughby, with 12 incidents logged in April 2026.

Deprivation and Employment in Willoughby

Based on the 2025 Index of Multiple Deprivation, Willoughby is among the more deprived areas nationally. The area sees higher levels of employment deprivation, with more residents excluded from the labour market. Income levels locally sit close to the national average.

Healthcare in Willoughby

There are 2 GP surgeries within three miles of Willoughby, the nearest being Merton Lodge Surgery (2.8 miles away).

Property Prices 1,165 sales

Average Price £227K
£500 , £2.5M
Detached £270K 627
Semi £168K 269
Terraced £131K 167
Flat £72K 8

Household Income in Willoughby ONS 2023

The average total household income in Willoughby is approximately £37,364 a year before tax, 32% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £29,847. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Willoughby £37,364
England & Wales avg. £55,302

Net (after tax) household income averages £29,847.

Businesses in Willoughby ONS 2025

There are approximately 362 active businesses based in Willoughby, around 41 for every 1,000 residents. The local economy is dominated by small firms: about 90% are micro-businesses employing fewer than 10 people, while 8 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

362 Total businesses
41 Per 1,000 residents
Micro, 0-9 90%
Small, 10-49 8%
Medium, 50-249 2%
Large, 250+ 0%

Deprivation and Employment in Willoughby IMD 2025

The 2025 Index of Multiple Deprivation identifies Willoughby as one of the more deprived areas nationally. Residents face greater challenges around employment and income, though ongoing investment in infrastructure and services is helping to address these issues over time.

Overall Deprivation
3/10
Income
4/10
Employment
3/10
Education
3/10
Health
3/10
Housing
2/10
Living Environment
4/10
Children 0-15 14%
Working age 54%
Older 65+ 32%
1,231 Children (0-15) 14%
4,751 Working Age 54%
2,860 Older (65+) 32%
Average Child Poverty (IDACI) 47.1% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 16.7% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Willoughby 40 crimes · April 2026

Average Crime Area

Willoughby experiences crime rates that are roughly comparable to the national picture. Violence & sexual offences is the most reported category, consistent with broader patterns across similar communities. Day-to-day life here reflects the usual mix of challenges found in any established small town.

Violence & Sexual Offences 15
Anti-Social Behaviour 12
Criminal Damage & Arson 6
Burglary 2
Public Order 2
Other Theft 1
Robbery 1
Shoplifting 1
Local Policing
Lincolnshire Alford
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 3 stations

Thorpe Culvert Train Station 6.7 miles
Skegness Train Station 7.9 miles
Havenhouse Train Station 8 miles

Location

Local Government

District East Lindsey
County Lincolnshire
Ward Alford
Constituency Louth and Horncastle
Parish Alford
Region East Midlands

Home Ownership in Willoughby

Of the 3,988 households in and around Willoughby, 71% are owned, 10% are socially rented and 18% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 71% Social rented 10% Private rented 18%

Tenure from the 2021 Census (ONS), for the postcode districts covering Willoughby.

Frequently Asked Questions about Willoughby

What is the population of Willoughby?
Willoughby has a population of approximately 8,841 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Willoughby?
The average property in and around Willoughby sold for about £227,021, based on HM Land Registry Price Paid records. That is around 35% below the England and Wales average of £349,091.
Is Willoughby a deprived area?
Willoughby sits among the more deprived areas in England, with an Index of Multiple Deprivation decile of 3 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Willoughby?
Willoughby is covered by the LN13 postcode district.
How many schools are there in Willoughby?
There are 10 schools within easy reach of Willoughby, spanning primary, secondary and other phases.
Where is the nearest train station to Willoughby?
The nearest railway station to Willoughby is Thorpe Culvert Train Station, about 6.7 miles away.