New Brighton on the map

Location in MerseysideNew Brighton sits where the marker shows within the county.

31,581
Population
13,645
Households
4 / 10
Deprivation decile
Around average
12
Schools nearby
£45,534
Avg. household income
636
Businesses
4,591
People per km²
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About New Brighton

New Brighton is a seaside resort located in Merseyside, England. It lies along the banks of the River Mersey, offering views across the water. The area is known for its long pebble beach and a promenade that stretches for miles, making it a popular spot for walkers and families. Visitors can enjoy various activities, including beach sports and picnics, while the nearby Marine Lake provides opportunities for boating.

The town features a range of amenities, including shops, cafes, and restaurants, catering to different tastes. New Brighton is also home to the historic Fort Perch Rock, which dates back to the early 19th century and is a notable landmark in the area. Additionally, the New Brighton Lighthouse stands as a guide for ships navigating the river. The local community hosts events throughout the year, contributing to the lively atmosphere of this coastal location.

School Ratings in New Brighton

New Brighton is served by 251 schools. Elleray Park School is rated Outstanding by Ofsted. A further 6 schools hold a Good rating.

House Prices in New Brighton

Property prices average £197K across the area, and semi-detached homes are the most common property type, typically selling for £231K.

Crime and Anti-Social Behaviour in New Brighton

Local crime rates sit higher than national averages. Anti-social behaviour accounts for the highest share in New Brighton, with 66 incidents logged in April 2026.

Deprivation and Employment in New Brighton

Based on the 2025 Index of Multiple Deprivation, New Brighton falls within the mid-range nationally for overall deprivation. Working-age employment is around the national average for the area. Income levels locally sit close to the national average.

Healthcare in New Brighton

There are 45 GP surgeries within three miles of New Brighton, the nearest being St Georges Medical Centre (142 yards away).

Property Prices 4,498 sales

Average Price £197K
£540 , £1.78M
Detached £336K 276
Semi £231K 1,888
Terraced £159K 1,219
Flat £128K 907

Household Income in New Brighton ONS 2023

The average total household income in New Brighton is approximately £45,534 a year before tax, 18% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £34,530. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

New Brighton £45,534
England & Wales avg. £55,302

Net (after tax) household income averages £34,530.

Businesses in New Brighton ONS 2025

There are approximately 636 active businesses based in New Brighton, around 20 for every 1,000 residents. The local economy is dominated by small firms: about 89% are micro-businesses employing fewer than 10 people, while 6 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

636 Total businesses
20 Per 1,000 residents
Micro, 0-9 89%
Small, 10-49 8%
Medium, 50-249 1%
Large, 250+ 2%

Deprivation and Employment in New Brighton IMD 2025

The 2025 Index of Multiple Deprivation places New Brighton in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
4/10
Income
5/10
Employment
4/10
Education
5/10
Health
3/10
Housing
10/10
Living Environment
2/10
Children 0-15 16%
Working age 61%
Older 65+ 23%
4,977 Children (0-15) 16%
19,371 Working Age 61%
7,206 Older (65+) 23%
Average Child Poverty (IDACI) 32.9% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 18.9% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in New Brighton 454 crimes · April 2026

High Crime Area

Reported crime in New Brighton is above the national average when measured per capita. Violence & sexual offences dominates the figures, a trend mirrored in many urban centres. Local policing teams work actively in the area, and community initiatives continue to address key concerns.

Violence & Sexual Offences 202
Anti-Social Behaviour 66
Criminal Damage & Arson 57
Public Order 49
Drugs 21
Shoplifting 16
Other Theft 13
Other Crime 9
Weapons 7
Burglary 6
Vehicle Crime 4
Theft from Person 2
Bicycle Theft 1
Robbery 1
Local Policing
Merseyside New Brighton Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

New Brighton Train Station 0.3 miles
Wallasey Grove Road Train Station 1 miles
Wallasey Village Train Station 1.2 miles
Birkenhead North Train Station 2.1 miles
Bidston Train Station 2.1 miles
Bootle Oriel Road Train Station 2.3 miles

Location

Local Government

District Wirral
Ward Wallasey
Constituency Wallasey
Parish Wirral, unparished area
Region North West

Home Ownership in New Brighton

Of the 14,410 households in and around New Brighton, 70% are owned, 7% are socially rented and 23% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 70% Social rented 7% Private rented 23%

Tenure from the 2021 Census (ONS), for the postcode districts covering New Brighton.

Frequently Asked Questions about New Brighton

What is the population of New Brighton?
New Brighton has a population of approximately 31,581 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in New Brighton?
The average property in and around New Brighton sold for about £197,465, based on HM Land Registry Price Paid records. That is around 43% below the England and Wales average of £349,091.
Is New Brighton a deprived area?
New Brighton sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 4 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover New Brighton?
New Brighton is covered by the CH45 postcode district.
How many schools are there in New Brighton?
There are 12 schools within easy reach of New Brighton, spanning primary, secondary and other phases.
Where is the nearest train station to New Brighton?
The nearest railway station to New Brighton is New Brighton Train Station, about 0.3 miles away.