Etruria on the map

Location in StaffordshireEtruria sits where the marker shows within the county.

31,618
Population
13,326
Households
3 / 10
Deprivation decile
More deprived
12
Schools nearby
£38,349
Avg. household income
1,259
Businesses
3,109
People per km²
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About Etruria

Etruria is a suburb located in Staffordshire, England, within the postcode area ST1. It is situated to the north of Stoke-on-Trent and is known for its industrial heritage. The area has a mix of residential properties and commercial establishments, reflecting its development over the years. Etruria is also home to the Etruria Industrial Museum, which showcases the region's pottery industry and offers insights into the historical significance of the area.

The suburb is well-connected by road and public transport, making it accessible for visitors and residents alike. Nearby, you will find the Caldon Canal, which provides opportunities for walking and cycling along its towpath, allowing for a pleasant way to explore the surroundings. Etruria's location makes it a convenient base for those wishing to explore the broader Stoke-on-Trent area and its various attractions.

School Ratings in Etruria

Etruria is served by 182 schools. A further 5 schools hold a Good rating.

House Prices in Etruria

Property prices average £141K across the area, and terraced houses are the most common property type, typically selling for £91K.

Crime and Anti-Social Behaviour in Etruria

Local crime rates sit higher than national averages. Anti-social behaviour accounts for the highest share in Etruria, with 235 incidents logged in April 2026.

Deprivation and Employment in Etruria

Based on the 2025 Index of Multiple Deprivation, Etruria is among the more deprived areas nationally. The area sees higher levels of employment deprivation, with more residents excluded from the labour market. Income deprivation is more prevalent, with household earnings falling below the national average.

Healthcare in Etruria

There are 68 GP surgeries within three miles of Etruria, the nearest being North Staffs Gp Federation (0.7 miles away).

Property Prices 4,989 sales

Average Price £141K
£500 , £12.4M
Detached £202K 364
Semi £141K 1,278
Terraced £91K 2,614
Flat £78K 348

Household Income in Etruria ONS 2023

The average total household income in Etruria is approximately £38,349 a year before tax, 31% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £29,433. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Etruria £38,349
England & Wales avg. £55,302

Net (after tax) household income averages £29,433.

Businesses in Etruria ONS 2025

There are approximately 1,259 active businesses based in Etruria, around 40 for every 1,000 residents. The local economy is dominated by small firms: about 81% are micro-businesses employing fewer than 10 people, while 47 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,259 Total businesses
40 Per 1,000 residents
Micro, 0-9 81%
Small, 10-49 15%
Medium, 50-249 3%
Large, 250+ 1%

Deprivation and Employment in Etruria IMD 2025

The 2025 Index of Multiple Deprivation identifies Etruria as one of the more deprived areas nationally. Residents face greater challenges around employment and income, though ongoing investment in infrastructure and services is helping to address these issues over time.

Overall Deprivation
3/10
Income
3/10
Employment
3/10
Education
3/10
Health
2/10
Housing
7/10
Living Environment
4/10
Children 0-15 20%
Working age 66%
Older 65+ 14%
6,328 Children (0-15) 20%
20,883 Working Age 66%
4,401 Older (65+) 14%
Below Average Child Poverty (IDACI) 49.4% of children in income-deprived families
Below Average Older Person Poverty (IDAOPI) 31.2% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Etruria 1,107 crimes · April 2026

High Crime Area

Reported crime in Etruria is above the national average when measured per capita. Violence & sexual offences dominates the figures, a trend mirrored in many urban centres. Local policing teams work actively in the area, and community initiatives continue to address key concerns.

Violence & Sexual Offences 322
Anti-Social Behaviour 235
Public Order 105
Shoplifting 97
Criminal Damage & Arson 83
Other Theft 61
Vehicle Crime 54
Burglary 47
Drugs 31
Other Crime 21
Weapons 18
Robbery 17
Bicycle Theft 12
Theft from Person 4
Local Policing
Staffordshire Etruria & Hanley Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Longport Train Station 1.3 miles
Longton Train Station 3.6 miles
Kidsgrove Train Station 4.7 miles
Wedgwood Train Station 5.2 miles
Barlaston Train Station 5.9 miles
Alsager Train Station 6.2 miles

Location

Local Government

District Stoke-on-Trent
Ward Etruria and Hanley
Constituency Stoke-on-Trent Central
Parish Stoke-on-Trent, unparished area
Region West Midlands

Home Ownership in Etruria

Of the 13,534 households in and around Etruria, 52% are owned, 21% are socially rented and 28% are privately rented. Home ownership here is lower than the England and Wales average of 63%.

Owned 52% Social rented 21% Private rented 28%

Tenure from the 2021 Census (ONS), for the postcode districts covering Etruria.

Frequently Asked Questions about Etruria

What is the population of Etruria?
Etruria has a population of approximately 31,618 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Etruria?
The average property in and around Etruria sold for about £140,700, based on HM Land Registry Price Paid records. That is around 60% below the England and Wales average of £349,091.
Is Etruria a deprived area?
Etruria sits among the more deprived areas in England, with an Index of Multiple Deprivation decile of 3 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Etruria?
Etruria is covered by the ST1 postcode district.
How many schools are there in Etruria?
There are 12 schools within easy reach of Etruria, spanning primary, secondary and other phases.
Where is the nearest train station to Etruria?
The nearest railway station to Etruria is Longport Train Station, about 1.3 miles away.