Florence on the map

Location in StaffordshireFlorence sits where the marker shows within the county.

68,424
Population
28,597
Households
4 / 10
Deprivation decile
Around average
12
Schools nearby
£42,297
Avg. household income
1,442
Businesses
2,014
People per km²
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About Florence

Florence is a residential area located in Staffordshire, England, within the ST3 postcode area. It features a mix of housing options, including family homes and apartments, making it suitable for a variety of residents. The area is primarily suburban, providing a peaceful environment while still being close to local amenities.

In terms of transport, Florence is well-connected, with access to major roads and public transport options. Nearby, residents can find schools, parks, and shops, catering to everyday needs. The community is friendly, and the local facilities contribute to a comfortable living experience for those who call Florence home.

School Ratings in Florence

Families in Florence have access to 132 local schools. Newstead Primary Academy and St Gregory's Catholic Academy are each rated Outstanding by Ofsted. A further 11 schools hold a Good rating.

House Prices in Florence

Homes sell for an average of £177K locally. Most of the housing is made up of semi-detached homes, averaging £149K.

Crime and Anti-Social Behaviour in Florence

Crime in the area is higher than the national average. Anti-social behaviour is the leading concern across Florence, with 122 incidents recorded in April 2026.

Deprivation and Employment in Florence

The 2025 Index of Multiple Deprivation places Florence around the national average for deprivation. Employment rates locally are in line with what is seen across England. Average incomes in the area are typical for England.

Healthcare in Florence

There are 29 GP surgeries within three miles of Florence, the nearest being Dunrobin Street Medical Centre (0.2 miles away).

Property Prices 8,029 sales

Average Price £177K
£800 , £34.7M
Detached £245K 1,642
Semi £149K 4,197
Terraced £111K 1,700
Flat £76K 172

Household Income in Florence ONS 2023

The average total household income in Florence is approximately £42,297 a year before tax, 24% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £32,991. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Florence £42,297
England & Wales avg. £55,302

Net (after tax) household income averages £32,991.

Businesses in Florence ONS 2025

There are approximately 1,442 active businesses based in Florence, around 21 for every 1,000 residents. The local economy is dominated by small firms: about 87% are micro-businesses employing fewer than 10 people, while 17 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,442 Total businesses
21 Per 1,000 residents
Micro, 0-9 87%
Small, 10-49 11%
Medium, 50-249 1%
Large, 250+ 1%

Deprivation and Employment in Florence IMD 2025

Deprivation levels in Florence are around the national average based on the 2025 Index of Multiple Deprivation. Employment is accessible for most residents and household incomes reflect the broader national picture. The area maintains a steady balance between affordability and quality of life.

Overall Deprivation
4/10
Income
4/10
Employment
4/10
Education
4/10
Health
3/10
Housing
6/10
Living Environment
7/10
Children 0-15 20%
Working age 60%
Older 65+ 20%
13,924 Children (0-15) 20%
41,165 Working Age 60%
13,333 Older (65+) 19%
Average Child Poverty (IDACI) 41.1% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 21.7% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Florence 737 crimes · April 2026

High Crime Area

Crime figures for Florence are higher than the England and Wales average, with violence & sexual offences the most prevalent offence recorded. Urban density and footfall contribute to elevated reporting in areas like this. Ongoing investment in policing and community safety programmes aims to improve the picture.

Violence & Sexual Offences 280
Anti-Social Behaviour 122
Public Order 64
Criminal Damage & Arson 55
Shoplifting 53
Other Theft 39
Vehicle Crime 32
Other Crime 28
Drugs 18
Burglary 16
Weapons 12
Robbery 12
Bicycle Theft 3
Theft from Person 3
Local Policing
Staffordshire Longton South Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Longton Train Station 0.8 miles
Blythe Bridge Train Station 2 miles
Wedgwood Train Station 2.6 miles
Barlaston Train Station 3 miles
Stone (Staffs) Train Station 5.2 miles
Longport Train Station 5.6 miles

Location

Local Government

District Stoke-on-Trent
County Staffordshire
Ward Sandford Hill
Constituency Stoke-on-Trent South
Parish Stoke-on-Trent, unparished area
Region West Midlands

Home Ownership in Florence

Of the 29,014 households in and around Florence, 64% are owned, 21% are socially rented and 14% are privately rented. Home ownership here is in line with the England and Wales average of 63%.

Owned 64% Social rented 21% Private rented 14%

Tenure from the 2021 Census (ONS), for the postcode districts covering Florence.

Frequently Asked Questions about Florence

What is the population of Florence?
Florence has a population of approximately 68,424 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Florence?
The average property in and around Florence sold for about £177,481, based on HM Land Registry Price Paid records. That is around 49% below the England and Wales average of £349,091.
Is Florence a deprived area?
Florence sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 4 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Florence?
Florence is covered by the ST3 postcode district.
How many schools are there in Florence?
There are 12 schools within easy reach of Florence, spanning primary, secondary and other phases.
Where is the nearest train station to Florence?
The nearest railway station to Florence is Longton Train Station, about 0.8 miles away.