The Rowe on the map

Location in StaffordshireThe Rowe sits where the marker shows within the county.

82,077
Population
34,847
Households
6 / 10
Deprivation decile
Around average
39
Schools nearby
£47,033
Avg. household income
2,332
Businesses
1,086
People per km²
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About The Rowe

The Rowe is located in Staffordshire, England, within the ST5 postcode area. This area is primarily residential, offering a mix of housing styles that reflect the local architecture. The community is well-served by local amenities, including shops and schools, making it a practical choice for families and individuals alike.

Surrounding The Rowe, you will find green spaces and parks that provide opportunities for outdoor activities. The area has good transport links, allowing for easy access to nearby towns and cities. Overall, The Rowe is a straightforward and functional location, catering to the everyday needs of its residents while providing access to the wider Staffordshire region.

School Ratings in The Rowe

The Rowe is served by 39 schools. Oaklands Nursery School and Newcastle and Stafford Colleges Group are each rated Outstanding by Ofsted. A further 23 schools hold a Good rating.

House Prices in The Rowe

Property prices average £204K across the area, and semi-detached homes are the most common property type, typically selling for £179K.

Crime and Anti-Social Behaviour in The Rowe

Local crime rates sit broadly in line with national averages. Anti-social behaviour accounts for the highest share in The Rowe, with 116 incidents logged in April 2026.

Deprivation and Employment in The Rowe

Based on the 2025 Index of Multiple Deprivation, The Rowe falls within the mid-range nationally for overall deprivation. Working-age employment is around the national average for the area. Income levels locally sit close to the national average.

Property Prices 11,897 sales

Average Price £204K
£660 , £22.5M
Detached £311K 2,548
Semi £179K 4,474
Terraced £126K 3,131
Flat £91K 1,222

Household Income in The Rowe ONS 2023

The average total household income in The Rowe is approximately £47,033 a year before tax, 15% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £34,606. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

The Rowe £47,033
England & Wales avg. £55,302

Net (after tax) household income averages £34,606.

Businesses in The Rowe ONS 2025

There are approximately 2,332 active businesses based in The Rowe, around 28 for every 1,000 residents. The local economy is dominated by small firms: about 86% are micro-businesses employing fewer than 10 people, while 62 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

2,332 Total businesses
28 Per 1,000 residents
Micro, 0-9 86%
Small, 10-49 12%
Medium, 50-249 2%
Large, 250+ 0%

Deprivation and Employment in The Rowe IMD 2025

The 2025 Index of Multiple Deprivation places The Rowe in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
6/10
Income
6/10
Employment
5/10
Education
5/10
Health
4/10
Housing
7/10
Living Environment
6/10
Children 0-15 17%
Working age 63%
Older 65+ 20%
13,632 Children (0-15) 17%
52,036 Working Age 63%
16,393 Older (65+) 20%
Average Child Poverty (IDACI) 29.6% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 16.7% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in The Rowe 553 crimes · April 2026

Average Crime Area

The Rowe experiences crime rates that are roughly comparable to the national picture. Violence & sexual offences is the most reported category, consistent with broader patterns across similar communities. Day-to-day life here reflects the usual mix of challenges found in any established town.

Violence & Sexual Offences 183
Anti-Social Behaviour 116
Public Order 55
Criminal Damage & Arson 38
Shoplifting 34
Other Theft 33
Burglary 23
Vehicle Crime 19
Drugs 17
Other Crime 16
Weapons 7
Robbery 6
Theft from Person 4
Bicycle Theft 2
Local Policing
Staffordshire Eccleshall & Swynnerton Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Wedgwood Train Station 3.8 miles
Barlaston Train Station 4 miles
Stone (Staffs) Train Station 5.2 miles
Longton Train Station 6.1 miles
Norton Bridge Train Station 6.1 miles
Longport Train Station 7.1 miles

Location

Local Government

District Newcastle-under-Lyme
County Staffordshire
Ward Wolstanton
Constituency Newcastle-under-Lyme
Parish Newcastle-under-Lyme, unparished area
Region West Midlands

Home Ownership in The Rowe

Of the 35,192 households in and around The Rowe, 65% are owned, 19% are socially rented and 16% are privately rented. Home ownership here is in line with the England and Wales average of 63%.

Owned 65% Social rented 19% Private rented 16%

Tenure from the 2021 Census (ONS), for the postcode districts covering The Rowe.

Frequently Asked Questions about The Rowe

What is the population of The Rowe?
The Rowe has a population of approximately 82,077 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in The Rowe?
The average property in and around The Rowe sold for about £203,944, based on HM Land Registry Price Paid records. That is around 42% below the England and Wales average of £349,091.
Is The Rowe a deprived area?
The Rowe sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 6 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover The Rowe?
The Rowe is covered by the ST5 postcode district.
How many schools are there in The Rowe?
There are 39 schools within 5 miles of The Rowe, spanning primary, secondary and other phases.
Where is the nearest train station to The Rowe?
The nearest railway station to The Rowe is Wedgwood Train Station, about 3.8 miles away.