St Florence on the map

St Florence built-up area

Built-up area0.4 km² (0.2 sq mi)

Location in PembrokeshireSt Florence sits where the marker shows within the county.

9,382
Population
4,263
Households
11
Schools nearby
£42,147
Avg. household income
448
Businesses
148
People per km²
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About St Florence

St Florence is a small village located in Pembrokeshire, Wales, within the SA70 postcode area. It is situated approximately three miles from the popular seaside town of Tenby. The village is known for its traditional stone buildings and a peaceful atmosphere, making it a pleasant spot for visitors looking to experience a quieter side of Pembrokeshire.

The village features a local shop and a pub, providing essential amenities for residents and visitors alike. St Florence is also close to several walking paths and outdoor activities, allowing for exploration of the surrounding countryside. The nearby beaches of Tenby and the stunning Pembrokeshire Coast National Park are easily accessible, offering opportunities for beach outings and nature walks.

School Ratings in St Florence

St Florence is served by 11 schools.

House Prices in St Florence

Property prices average £307K across the area, and detached homes are the most common property type, typically selling for £367K.

Crime and Anti-Social Behaviour in St Florence

Local crime rates sit broadly in line with national averages. Anti-social behaviour accounts for the highest share in St Florence, with 5 incidents logged in May 2026.

Healthcare in St Florence

There is 1 GP surgery within three miles of St Florence, the nearest being Tenby Surgery (3 miles away).

Property Prices 1,664 sales

Average Price £307K
£1K , £3.3M
Detached £367K 494
Semi £235K 290
Terraced £296K 310
Flat £236K 404

Household Income in St Florence ONS 2023

The average total household income in St Florence is approximately £42,147 a year before tax, 24% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £32,498. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

St Florence £42,147
England & Wales avg. £55,302

Net (after tax) household income averages £32,498.

Businesses in St Florence ONS 2025

There are approximately 448 active businesses based in St Florence, around 48 for every 1,000 residents. The local economy is dominated by small firms: about 85% are micro-businesses employing fewer than 10 people, while 0 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

448 Total businesses
48 Per 1,000 residents
Micro, 0-9 85%
Small, 10-49 14%
Medium, 50-249 0%
Large, 250+ 1%

Crime in St Florence 48 crimes · May 2026

Average Crime Area

St Florence experiences crime rates that are roughly comparable to the national picture. Violence & sexual offences is the most reported category, consistent with broader patterns across similar communities. Day-to-day life here reflects the usual mix of challenges found in any established small town.

Violence & Sexual Offences 24
Anti-Social Behaviour 5
Criminal Damage & Arson 4
Other Theft 3
Drugs 2
Public Order 2
Vehicle Crime 2
Other Crime 2
Bicycle Theft 1
Burglary 1
Weapons 1
Shoplifting 1
Local Policing
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Manorbier Train Station 1.8 miles
Penally Train Station 2.5 miles
Tenby Train Station 2.8 miles
Saundersfoot Train Station 3.6 miles
Kilgetty Train Station 4.4 miles
Pembroke Train Station 5.8 miles

Location

Local Government

District Pembrokeshire
Ward Tenby: South
Constituency Carmarthen West and South Pembrokeshire
Parish Tenby

Home Ownership in St Florence

Of the 4,279 households in and around St Florence, 68% are owned, 15% are socially rented and 17% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 68% Social rented 15% Private rented 17%

Tenure from the 2021 Census (ONS), for the postcode districts covering St Florence.

Frequently Asked Questions about St Florence

What is the population of St Florence?
St Florence has a population of approximately 9,382 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in St Florence?
The average property in and around St Florence sold for about £307,089, based on HM Land Registry Price Paid records. That is around 12% below the England and Wales average of £349,091.
What postcodes cover St Florence?
St Florence is covered by the SA70 postcode district.
How many schools are there in St Florence?
There are 11 schools within easy reach of St Florence, spanning primary, secondary and other phases.
Where is the nearest train station to St Florence?
The nearest railway station to St Florence is Manorbier Train Station, about 1.8 miles away.