Freshwater Bay on the map

Location in Isle of WightFreshwater Bay sits where the marker shows within the county.

5,642
Population
2,641
Households
4 / 10
Deprivation decile
Around average
4
Schools nearby
£40,613
Avg. household income
177
Businesses
359
People per km²
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About Freshwater Bay

Freshwater Bay is located on the Isle of Wight, England, within the PO40 postcode area. This coastal area features a pebbly beach, which is popular for swimming and sunbathing during the warmer months. The surrounding cliffs provide a striking backdrop and are part of the Isle of Wight's natural landscape, making it a suitable spot for walking and enjoying the views of the Solent.

The bay is also home to various amenities, including cafes and shops, catering to both locals and visitors. Freshwater Bay is known for its proximity to other attractions on the Isle of Wight, such as the nearby Freshwater village and the historic Needles, which are a short distance away. This makes it a convenient location for those exploring the island's coastline and outdoor activities.

School Ratings in Freshwater Bay

Freshwater Bay is served by 4 schools. A further 2 schools hold a Good rating.

House Prices in Freshwater Bay

Property prices average £292K across the area, and detached homes are the most common property type, typically selling for £386K.

Crime and Anti-Social Behaviour in Freshwater Bay

Local crime rates sit broadly in line with national averages. Public order accounts for the highest share in Freshwater Bay, with 5 incidents logged in May 2026.

Deprivation and Employment in Freshwater Bay

Based on the 2025 Index of Multiple Deprivation, Freshwater Bay falls within the mid-range nationally for overall deprivation. Working-age employment is around the national average for the area. Income levels locally sit close to the national average.

Healthcare in Freshwater Bay

There is 1 GP surgery within three miles of Freshwater Bay, the nearest being Wight Primary Partnerships Ltd (1 miles away).

Property Prices 1,122 sales

Average Price £292K
£5K , £2.45M
Detached £386K 429
Semi £243K 335
Terraced £235K 102
Flat £184K 151

Household Income in Freshwater Bay ONS 2023

The average total household income in Freshwater Bay is approximately £40,613 a year before tax, 27% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £34,182. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Freshwater Bay £40,613
England & Wales avg. £55,302

Net (after tax) household income averages £34,182.

Businesses in Freshwater Bay ONS 2025

There are approximately 177 active businesses based in Freshwater Bay, around 31 for every 1,000 residents. The local economy is dominated by small firms: about 89% are micro-businesses employing fewer than 10 people, while 3 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

177 Total businesses
31 Per 1,000 residents
Micro, 0-9 89%
Small, 10-49 11%
Medium, 50-249 2%
Large, 250+ 0%

Deprivation and Employment in Freshwater Bay IMD 2025

The 2025 Index of Multiple Deprivation places Freshwater Bay in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
4/10
Income
5/10
Employment
4/10
Education
4/10
Health
4/10
Housing
1/10
Living Environment
6/10
Children 0-15 11%
Working age 49%
Older 65+ 40%
616 Children (0-15) 11%
2,789 Working Age 49%
2,233 Older (65+) 40%
Average Child Poverty (IDACI) 34.6% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 13.5% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Freshwater Bay 36 crimes · May 2026

Average Crime Area

Freshwater Bay experiences crime rates that are roughly comparable to the national picture. Violence & sexual offences is the most reported category, consistent with broader patterns across similar communities. Day-to-day life here reflects the usual mix of challenges found in any established small town.

Violence & Sexual Offences 17
Public Order 5
Criminal Damage & Arson 4
Anti-Social Behaviour 3
Burglary 2
Other Crime 2
Other Theft 1
Weapons 1
Shoplifting 1
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 3 stations

Lymington Town Train Station 6.4 miles
New Milton Train Station 8.8 miles
Sway Train Station 9 miles

Location

Local Government

District Isle of Wight
Ward Freshwater South
Constituency Isle of Wight
Parish Freshwater
Region South East

Home Ownership in Freshwater Bay

Of the 2,793 households in and around Freshwater Bay, 73% are owned, 13% are socially rented and 15% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 73% Social rented 13% Private rented 15%

Tenure from the 2021 Census (ONS), for the postcode districts covering Freshwater Bay.

Frequently Asked Questions about Freshwater Bay

What is the population of Freshwater Bay?
Freshwater Bay has a population of approximately 5,642 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Freshwater Bay?
The average property in and around Freshwater Bay sold for about £291,698, based on HM Land Registry Price Paid records. That is around 16% below the England and Wales average of £349,091.
Is Freshwater Bay a deprived area?
Freshwater Bay sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 4 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Freshwater Bay?
Freshwater Bay is covered by the PO40 postcode district.
How many schools are there in Freshwater Bay?
There are 4 schools within easy reach of Freshwater Bay, spanning primary, secondary and other phases.
Where is the nearest train station to Freshwater Bay?
The nearest railway station to Freshwater Bay is Lymington Town Train Station, about 6.4 miles away.