Freshwater on the map

Location in Isle of WightFreshwater sits where the marker shows within the county.

5,642
Population
2,641
Households
4 / 10
Deprivation decile
Around average
4
Schools nearby
£40,613
Avg. household income
177
Businesses
359
People per km²
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About Freshwater

Freshwater is a village located on the western side of the Isle of Wight, England. It is known for its proximity to the coastline, providing easy access to various beaches and scenic walks along the cliffs. The area is also home to Freshwater Bay, where visitors can enjoy the views of the sea and the surrounding landscape. The village has a selection of local shops, cafes, and amenities, making it a convenient spot for both residents and tourists.

One notable feature of Freshwater is the nearby Freshwater Cliffs, which offer opportunities for walking and observing local wildlife. The village is also close to historical sites, including the 18th-century church of St. Agnes. With its coastal location and community facilities, Freshwater serves as a practical base for exploring the Isle of Wight.

School Ratings in Freshwater

There are 4 schools in and around Freshwater. A further 2 schools hold a Good rating.

House Prices in Freshwater

The average property price is £292K, with detached homes making up the majority of the housing stock at around £386K.

Crime and Anti-Social Behaviour in Freshwater

Recorded crime levels are broadly in line with the national average. Public order is prevalent across Freshwater, with 5 recorded incidents in May 2026.

Deprivation and Employment in Freshwater

Freshwater sits around the middle of the national deprivation scale, according to the 2025 Index of Multiple Deprivation. Employment levels are broadly typical for the area, sitting close to the national average. Household incomes are broadly in line with the national average.

Healthcare in Freshwater

There is 1 GP surgery within three miles of Freshwater, the nearest being Wight Primary Partnerships Ltd (0.6 miles away).

Property Prices 1,122 sales

Average Price £292K
£5K , £2.45M
Detached £386K 429
Semi £243K 335
Terraced £235K 102
Flat £184K 151

Household Income in Freshwater ONS 2023

The average total household income in Freshwater is approximately £40,613 a year before tax, 27% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £34,182. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Freshwater £40,613
England & Wales avg. £55,302

Net (after tax) household income averages £34,182.

Businesses in Freshwater ONS 2025

There are approximately 177 active businesses based in Freshwater, around 31 for every 1,000 residents. The local economy is dominated by small firms: about 89% are micro-businesses employing fewer than 10 people, while 3 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

177 Total businesses
31 Per 1,000 residents
Micro, 0-9 89%
Small, 10-49 11%
Medium, 50-249 2%
Large, 250+ 0%

Deprivation and Employment in Freshwater IMD 2025

Freshwater sits around the national average for deprivation according to the 2025 Index of Multiple Deprivation. Employment and income levels are broadly typical, reflecting a mixed local economy. The area offers a balance of residential and commercial activity common to most parts of England.

Overall Deprivation
4/10
Income
5/10
Employment
4/10
Education
4/10
Health
4/10
Housing
1/10
Living Environment
6/10
Children 0-15 11%
Working age 49%
Older 65+ 40%
616 Children (0-15) 11%
2,789 Working Age 49%
2,233 Older (65+) 40%
Average Child Poverty (IDACI) 34.6% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 13.5% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Freshwater 36 crimes · May 2026

Average Crime Area

Reported crime levels in Freshwater sit broadly in line with national averages for a small town of this size. Violence & sexual offences accounts for the largest share of recorded offences. The profile is typical of a well-populated area with a mix of residential and commercial activity.

Violence & Sexual Offences 17
Public Order 5
Criminal Damage & Arson 4
Anti-Social Behaviour 3
Burglary 2
Other Crime 2
Other Theft 1
Weapons 1
Shoplifting 1
Local Policing
Hampshire Wight Rural West Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 3 stations

Lymington Town Train Station 5.8 miles
New Milton Train Station 8.3 miles
Sway Train Station 8.5 miles

Location

Local Government

District Isle of Wight
Ward Freshwater South
Constituency Isle of Wight
Parish Freshwater
Region South East

Home Ownership in Freshwater

Of the 2,793 households in and around Freshwater, 73% are owned, 13% are socially rented and 15% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 73% Social rented 13% Private rented 15%

Tenure from the 2021 Census (ONS), for the postcode districts covering Freshwater.

Frequently Asked Questions about Freshwater

What is the population of Freshwater?
Freshwater has a population of approximately 5,642 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Freshwater?
The average property in and around Freshwater sold for about £291,698, based on HM Land Registry Price Paid records. That is around 16% below the England and Wales average of £349,091.
Is Freshwater a deprived area?
Freshwater sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 4 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Freshwater?
Freshwater is covered by the PO40 postcode district.
How many schools are there in Freshwater?
There are 4 schools within easy reach of Freshwater, spanning primary, secondary and other phases.
Where is the nearest train station to Freshwater?
The nearest railway station to Freshwater is Lymington Town Train Station, about 5.8 miles away.