Rustington on the map

Rustington built-up area

Built-up area10.8 km² (4.2 sq mi)

Location in West SussexRustington sits where the marker shows within the county.

30,011
Population
13,097
Households
7 / 10
Deprivation decile
Around average
12
Schools nearby
£51,526
Avg. household income
1,002
Businesses
931
People per km²
Create a free area profile for RustingtonDownload or embed an infographic of these statistics

About Rustington

Rustington is a village located in West Sussex, England, within the postcode area BN16. It lies close to the coast, making it a convenient spot for those wishing to visit the nearby beaches of Littlehampton and East Preston. The village has a mix of residential areas and local shops, providing essential services for residents and visitors alike.

The community is served by various amenities, including schools, parks, and recreational facilities. Rustington also has good transport links, with easy access to nearby towns and cities. The local architecture features a blend of traditional and modern styles, reflecting the village's development over the years. Overall, Rustington offers a pleasant environment for both living and visiting.

School Ratings in Rustington

Rustington is served by 39 schools. A further 4 schools hold a Good rating.

House Prices in Rustington

Property prices average £441K across the area, and detached homes are the most common property type, typically selling for £632K.

Crime and Anti-Social Behaviour in Rustington

Local crime rates sit higher than national averages. Anti-social behaviour accounts for the highest share in Rustington, with 69 incidents logged in May 2026.

Deprivation and Employment in Rustington

Based on the 2025 Index of Multiple Deprivation, Rustington falls within the mid-range nationally for overall deprivation. Working-age employment is around the national average for the area. Income levels locally sit close to the national average.

Healthcare in Rustington

There are 9 GP surgeries within three miles of Rustington, the nearest being Coppice Surgery (0.2 miles away).

Property Prices 5,614 sales

Average Price £441K
£250 , £11.83M
Detached £632K 2,045
Semi £371K 1,161
Terraced £318K 1,170
Flat £234K 1,100

Household Income in Rustington ONS 2023

The average total household income in Rustington is approximately £51,526 a year before tax, 7% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £39,065. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Rustington £51,526
England & Wales avg. £55,302

Net (after tax) household income averages £39,065.

Businesses in Rustington ONS 2025

There are approximately 1,002 active businesses based in Rustington, around 33 for every 1,000 residents. The local economy is dominated by small firms: about 90% are micro-businesses employing fewer than 10 people, while 15 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,002 Total businesses
33 Per 1,000 residents
Micro, 0-9 90%
Small, 10-49 9%
Medium, 50-249 1%
Large, 250+ 0%

Deprivation and Employment in Rustington IMD 2025

The 2025 Index of Multiple Deprivation places Rustington in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
7/10
Income
7/10
Employment
6/10
Education
6/10
Health
6/10
Housing
4/10
Living Environment
8/10
Children 0-15 13%
Working age 51%
Older 65+ 36%
4,020 Children (0-15) 13%
15,252 Working Age 51%
10,740 Older (65+) 36%
Average Child Poverty (IDACI) 27.5% of children in income-deprived families
Above Average Older Person Poverty (IDAOPI) 9.4% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Rustington 244 crimes · May 2026

High Crime Area

Reported crime in Rustington is above the national average when measured per capita. Violence & sexual offences dominates the figures, a trend mirrored in many urban centres. Local policing teams work actively in the area, and community initiatives continue to address key concerns.

Violence & Sexual Offences 76
Anti-Social Behaviour 69
Shoplifting 36
Public Order 17
Other Theft 11
Criminal Damage & Arson 10
Vehicle Crime 8
Burglary 6
Other Crime 4
Weapons 3
Drugs 2
Robbery 2
Local Policing
Sussex Rustington
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 6 stations

Angmering Train Station 0.7 miles
Littlehampton Train Station 1.8 miles
Arundel Train Station 3.1 miles
Goring-By-Sea Train Station 3.1 miles
Ford Train Station 3.5 miles
Durrington-On-Sea Train Station 4.1 miles

Location

Local Government

District Arun
County West Sussex
Ward East Preston
Constituency Arundel and South Downs
Parish Angmering
Region South East

Home Ownership in Rustington

Of the 13,851 households in and around Rustington, 80% are owned, 8% are socially rented and 12% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 80% Social rented 8% Private rented 12%

Tenure from the 2021 Census (ONS), for the postcode districts covering Rustington.

Frequently Asked Questions about Rustington

What is the population of Rustington?
Rustington has a population of approximately 30,011 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Rustington?
The average property in and around Rustington sold for about £441,227, based on HM Land Registry Price Paid records. That is around 26% above the England and Wales average of £349,091.
Is Rustington a deprived area?
Rustington sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 7 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Rustington?
Rustington is covered by the BN16 postcode district.
How many schools are there in Rustington?
There are 12 schools within easy reach of Rustington, spanning primary, secondary and other phases.
Where is the nearest train station to Rustington?
The nearest railway station to Rustington is Angmering Train Station, about 0.7 miles away.