Broad Town on the map

Broad Town built-up area

Built-up area0.3 km² (0.1 sq mi)

Location in WiltshireBroad Town sits where the marker shows within the county.

31,555
Population
11,406
Households
7 / 10
Deprivation decile
Around average
27
Schools nearby
£61,427
Avg. household income
1,261
Businesses
225
People per km²
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About Broad Town

Broad Town is a small village located in Wiltshire, in the south-west of England. It lies within the SN4 postcode area and is situated near the border with Gloucestershire. The village is centred around a small cluster of buildings, including a church and a few residential properties, with open countryside stretching around it. The surrounding landscape is typical of the Wiltshire countryside, with rolling fields and hedgerows. The village is close to the River Avon and benefits from a peaceful rural setting. It is not a large settlement and retains a quiet, community-focused atmosphere. The area is accessible by road, with the A419 running nearby, providing connections to nearby towns such as Cirencester and Trowbridge. Broad Town is part of the civil parish of Broad Town and is known for its rural character and proximity to the Cotswold escarpment.

School Ratings in Broad Town

Broad Town is served by 27 schools. A further 8 schools hold a Good rating.

House Prices in Broad Town

Property prices average £378K across the area, and detached homes are the most common property type, typically selling for £497K.

Crime and Anti-Social Behaviour in Broad Town

Local crime rates sit lower than national averages. Anti-social behaviour accounts for the highest share in Broad Town, with 12 incidents logged in May 2026.

Deprivation and Employment in Broad Town

Based on the 2025 Index of Multiple Deprivation, Broad Town falls within the mid-range nationally for overall deprivation. Working-age employment is around the national average for the area. Income levels locally sit close to the national average.

Property Prices 4,136 sales

Average Price £378K
£1K , £45.18M
Detached £497K 1,321
Semi £295K 1,238
Terraced £256K 967
Flat £162K 391

Household Income in Broad Town ONS 2023

The average total household income in Broad Town is approximately £61,427 a year before tax, 11% above the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £44,305. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

Broad Town £61,427
England & Wales avg. £55,302

Net (after tax) household income averages £44,305.

Businesses in Broad Town ONS 2025

There are approximately 1,261 active businesses based in Broad Town, around 40 for every 1,000 residents. The local economy is dominated by small firms: about 91% are micro-businesses employing fewer than 10 people, while 16 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,261 Total businesses
40 Per 1,000 residents
Micro, 0-9 91%
Small, 10-49 8%
Medium, 50-249 1%
Large, 250+ 0%

Deprivation and Employment in Broad Town IMD 2025

The 2025 Index of Multiple Deprivation places Broad Town in the mid-range nationally. Employment and income levels are close to the England average, with a mix of opportunities across sectors. Overall living conditions are comparable to similar areas across the country.

Overall Deprivation
7/10
Income
7/10
Employment
7/10
Education
7/10
Health
7/10
Housing
5/10
Living Environment
7/10
Children 0-15 17%
Working age 59%
Older 65+ 24%
5,295 Children (0-15) 17%
18,698 Working Age 59%
7,570 Older (65+) 24%
Average Child Poverty (IDACI) 21% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 11.1% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in Broad Town 45 crimes · May 2026

Low Crime Area

Reported crime in Broad Town falls below the national average, suggesting a comparatively safe environment. Violence & sexual offences tops the list of recorded incidents, but figures are low overall. Residents and visitors alike tend to find this a quiet and reassuring town.

Violence & Sexual Offences 18
Anti-Social Behaviour 12
Other Theft 4
Vehicle Crime 4
Shoplifting 2
Criminal Damage & Arson 1
Drugs 1
Public Order 1
Robbery 1
Other Crime 1
Local Policing
Wiltshire Wootton Bassett Rural Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 1 stations

Swindon (Wilts) Train Station 5.9 miles

Location

Local Government

District Swindon
Ward Ridgeway
Constituency South Swindon
Parish Wanborough
Region South West

Home Ownership in Broad Town

Of the 13,406 households in and around Broad Town, 75% are owned, 12% are socially rented and 13% are privately rented. Home ownership here is higher than the England and Wales average of 63%.

Owned 75% Social rented 12% Private rented 13%

Tenure from the 2021 Census (ONS), for the postcode districts covering Broad Town.

Frequently Asked Questions about Broad Town

What is the population of Broad Town?
Broad Town has a population of approximately 31,555 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in Broad Town?
The average property in and around Broad Town sold for about £378,494, based on HM Land Registry Price Paid records. That is around 8% above the England and Wales average of £349,091.
Is Broad Town a deprived area?
Broad Town sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 7 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover Broad Town?
Broad Town is covered by the SN4 postcode district.
How many schools are there in Broad Town?
There are 27 schools within 5 miles of Broad Town, spanning primary, secondary and other phases.
Where is the nearest train station to Broad Town?
The nearest railway station to Broad Town is Swindon (Wilts) Train Station, about 5.9 miles away.