New Town on the map

Location in WiltshireNew Town sits where the marker shows within the county.

32,279
Population
12,874
Households
6 / 10
Deprivation decile
Around average
12
Schools nearby
£52,942
Avg. household income
1,331
Businesses
2,576
People per km²
Create a free area profile for New TownDownload or embed an infographic of these statistics

About New Town

New Town is a suburb located in Wiltshire, England, within the postcode area SN1. The area features a mix of residential properties, local shops, and community facilities. It is well-connected to the nearby town centre, making it convenient for residents to access various amenities and services.

The suburb is characterised by its straightforward layout and functional design. Local parks provide green spaces for leisure activities, while schools and healthcare services are available to support the community. New Town serves as a practical base for those looking to enjoy the benefits of suburban living while remaining close to the conveniences of urban life.

School Ratings in New Town

Families in New Town have access to 92 local schools. East Wichel Primary School & Nursery is rated Outstanding by Ofsted. A further 5 schools hold a Good rating.

House Prices in New Town

Homes sell for an average of £278K locally. Most of the housing is made up of terraced houses, averaging £227K.

Crime and Anti-Social Behaviour in New Town

Crime in the area is higher than the national average. Anti-social behaviour is the leading concern across New Town, with 188 incidents recorded in May 2026.

Deprivation and Employment in New Town

The 2025 Index of Multiple Deprivation places New Town around the national average for deprivation. Employment rates locally are in line with what is seen across England. Average incomes in the area are typical for England.

Healthcare in New Town

There are 44 GP surgeries within three miles of New Town, the nearest being Uturn (116 yards away).

Property Prices 6,002 sales

Average Price £278K
£210 , £33.96M
Detached £432K 447
Semi £309K 1,013
Terraced £227K 2,652
Flat £147K 1,540

Household Income in New Town ONS 2023

The average total household income in New Town is approximately £52,942 a year before tax, 4% below the national average of £55,302. After tax and benefits, the average disposable (net) household income is around £41,196. These are modelled estimates from the Office for National Statistics for the financial year ending 2023.

New Town £52,942
England & Wales avg. £55,302

Net (after tax) household income averages £41,196.

Businesses in New Town ONS 2025

There are approximately 1,331 active businesses based in New Town, around 41 for every 1,000 residents. The local economy is dominated by small firms: about 90% are micro-businesses employing fewer than 10 people, while 23 are larger employers with 50 or more staff. Figures are from the Office for National Statistics UK Business Counts.

1,331 Total businesses
41 Per 1,000 residents
Micro, 0-9 90%
Small, 10-49 8%
Medium, 50-249 1%
Large, 250+ 1%

Deprivation and Employment in New Town IMD 2025

Deprivation levels in New Town are around the national average based on the 2025 Index of Multiple Deprivation. Employment is accessible for most residents and household incomes reflect the broader national picture. The area maintains a steady balance between affordability and quality of life.

Overall Deprivation
6/10
Income
6/10
Employment
6/10
Education
5/10
Health
7/10
Housing
6/10
Living Environment
5/10
Children 0-15 19%
Working age 71%
Older 65+ 10%
6,149 Children (0-15) 19%
22,993 Working Age 71%
3,136 Older (65+) 10%
Average Child Poverty (IDACI) 25.6% of children in income-deprived families
Average Older Person Poverty (IDAOPI) 20.1% of over-60s in income-deprived households
Data from English Indices of Deprivation 2025 · Contains public sector information licensed under the Open Government Licence v3.0

Crime in New Town 826 crimes · May 2026

High Crime Area

Crime figures for New Town are higher than the England and Wales average, with violence & sexual offences the most prevalent offence recorded. Urban density and footfall contribute to elevated reporting in areas like this. Ongoing investment in policing and community safety programmes aims to improve the picture.

Violence & Sexual Offences 301
Anti-Social Behaviour 188
Public Order 81
Criminal Damage & Arson 57
Other Theft 48
Shoplifting 39
Vehicle Crime 26
Burglary 25
Drugs 22
Other Crime 17
Robbery 10
Bicycle Theft 5
Weapons 5
Theft from Person 2
Local Policing
Wiltshire York Road Visit force website →
Data from data.police.uk · Contains public sector information licensed under the Open Government Licence v3.0
Crime figures depend on reporting by individual police forces and may not reflect the full picture in all areas.

Nearest Train Stations 1 stations

Swindon (Wilts) Train Station 0.6 miles

Location

Local Government

District Swindon
Ward Central
Constituency South Swindon
Parish Central Swindon South
Region South West

Home Ownership in New Town

Of the 12,880 households in and around New Town, 50% are owned, 10% are socially rented and 41% are privately rented. Home ownership here is lower than the England and Wales average of 63%.

Owned 50% Social rented 10% Private rented 41%

Tenure from the 2021 Census (ONS), for the postcode districts covering New Town.

Frequently Asked Questions about New Town

What is the population of New Town?
New Town has a population of approximately 32,279 residents, based on the latest census figures for the surrounding postcode area.
What is the average house price in New Town?
The average property in and around New Town sold for about £277,918, based on HM Land Registry Price Paid records. That is around 20% below the England and Wales average of £349,091.
Is New Town a deprived area?
New Town sits around the national average for deprivation, with an Index of Multiple Deprivation decile of 6 out of 10, where 1 is the most deprived and 10 the least deprived.
What postcodes cover New Town?
New Town is covered by the SN1 postcode district.
How many schools are there in New Town?
There are 12 schools within easy reach of New Town, spanning primary, secondary and other phases.
Where is the nearest train station to New Town?
The nearest railway station to New Town is Swindon (Wilts) Train Station, about 0.6 miles away.