Skybound Wealth has integrated Plume technology into its property and finance division, a move that changes how advisers handle the relationship between a client's home and their wider finances. Until now, property and borrowing advice often sat in a separate silo from pension, investment and tax planning. A client might see a mortgage adviser for a remortgage and a financial planner for retirement income, with neither seeing the full picture. The new integration means an adviser can consider property and borrowing options alongside information about a client's wider financial position in one place.

This development is timely. Many homeowners hold a substantial part of their net worth in property, especially those who have paid off their mortgage over decades. For those clients, decisions about downsizing, equity release or later life borrowing cannot be made sensibly without understanding their pension income, tax position and inheritance goals. Skybound Wealth's decision to bring property into the core financial planning conversation reflects a practical need in the advice market.

What the postcode data shows

Skybound Wealth's Plume integration puts older postcodes in focus

DistrictPost townRegionAged 65+
PO35BembridgeSouth East46.0%
PE36HunstantonEast of England44.1%
BH13PooleSouth West43.7%
PO39Totland BaySouth East42.7%
LN12MablethorpeEast Midlands42.6%
EX12SeatonSouth West42.2%
IP18SouthwoldEast of England41.7%
PO34SeaviewSouth East41.6%
LL74Tyn-y-GonglWales41.2%
NR25HoltEast of England41.2%

The table shows the postcode district with the highest proportion of residents aged 65 or over in the Postcodes UK database. The figure that stands out is PO35 (Bembridge), where 46.0% of residents are aged 65 or over. That is nearly half the local population. A concentration of older residents at this level is not just a demographic curiosity; it shapes the kind of financial advice people need.

In a district like PO35, conversations with clients are more likely to involve retirement income, care funding, inheritance planning and the use of housing equity. A client in their 60s or 70s may own their home outright, but that does not mean their property is irrelevant to their financial plan. It is often the largest single asset they have. An adviser who cannot see property and borrowing in the same view as pensions and investments is working with one hand tied behind their back.

Why integrated advice matters in PO35

The Skybound Wealth announcement is especially relevant for a district like PO35. When 46.0% of residents are aged 65 or over, the need for joined up property and financial advice is acute. Older clients may be mortgage free, but they still have borrowing needs. Some want to release equity to help children buy a first home, pay for home adaptations, or supplement their retirement income. Others may need to weigh up the costs of staying in a large family home against moving to something smaller.

Without a tool that shows property value, outstanding mortgage and borrowing capacity alongside pension and investment data, an adviser can struggle to give a recommendation that is both safe and suitable. Plume's integration means the adviser can see how a change in property borrowing would affect the client's wider financial position, including tax and estate planning. That level of visibility is particularly valuable when a large share of the local population is in later life.

The data also highlights a geographic dimension to financial advice. Advisers working in PO35 are likely to encounter a client base that is older than average. Their conversations will often turn to downsizing, equity release, or using property to fund long term care. Having technology that links property to the rest of the financial plan is not a luxury; it is a practical requirement. The move by Skybound Wealth points towards a future where property is no longer an add on but a core part of financial planning.

The data behind this

The figures in this article come from HM Land Registry, the ONS census and the Postcodes UK database. The age breakdown for PO35 is drawn from census data held by Postcodes UK. The table above shows the postcode district with the highest share of residents aged 65 or over, as recorded in that database.

In response to reporting by The Intermediary. Analysis and figures by Postcodes UK.